Having a strong online presence is crucial for the success of small businesses today. With the rise of e-commerce and online marketing, small business owners are constantly looking for ways to improve their website performance to attract more customers and increase sales. At Next-Yes we have learned that one of the most effective tools for enhancing website performance is video content.

According to a recent study by Cisco, it is estimated that by 2021, videos will account for 82% of all internet traffic. This statistic clearly demonstrates the growing popularity of video content among internet users. As small business owners, it is essential to take advantage of this trend by incorporating videos into your website.

Increase Engagement

Video content has the power to engage visitors in a way that text and images alone cannot. Studies have shown that websites with videos have higher engagement rates and longer average time spent on the site compared to those without videos. When visitors are entertained and captivated by video content, they are more likely to stay on the website longer, explore different pages, and ultimately make a purchase.

Showcase your Products or Services

Furthermore, videos are a great way to showcase your products or services in action. Small business owners can create product demonstration videos, customer testimonials, or behind-the-scenes videos to give visitors a better understanding of what the business has to offer. Seeing real people using the products or providing positive feedback can build trust and credibility with potential customers.

Prioritize Your Website

In addition, videos can also improve your website’s search engine optimization (SEO) ranking. Search engines like Google prioritize websites with video content because they are considered more valuable and engaging to users. By including videos on your website, you can increase your chances of appearing higher in search results and driving more organic traffic to your site.

Despite the numerous benefits of video content, many small business owners may be hesitant to invest in creating videos due to perceived costs and technical challenges. However, if you want to stand head-and-shoulders above your competition this is not an area to skimp on.