We are passionate about entrepreneurs and are fueled by seeing others succeed. Our hearts are with the underdogs, and we often feel frustrated with traditional marketing agencies. This passion and perspective inspired the creation of Next-Yes - an alternative marketing agency.

A Breed Apart

Next-Yes is an alternative marketing agency. We don’t get caught up in the usual digital marketing deliverables like 3 more posts a week, 5 more web pages, 2 more blogs, or 10 more backlinks. Our mission is to champion our clients’ success, period.

We share a dedication to building authentic relationships with our clients. We don’t sell—we solve. The challenge we help solve is gaining more clients without wasting time or money on marketing strategies that don’t deliver real results.

Our clients are passionate about their work—whether in-home services, chiropractic care, health services, or legal fields. They want to focus on their expertise, not on generating social media posts or tweaking websites that don’t effectively drive traffic.  That’s where Next-Yes comes in.

A Paradigm Shift

If you've ever sought assistance from a marketing agency, you might have noticed that most of them are more interested in pushing their deliverables than in understanding your true objectives. Their primary concern is often what they can provide rather than how they can help you grow your customer base and enhance your revenue efficiently. At Next-Yes, we flip the script. Our roots are in the financial industry, which has faced numerous compliance hurdles that restricted online marketing until recently. This experience led us to develop over twenty years of guerrilla marketing strategies, empowering entrepreneurs to attract more clients with the least costly and time-consuming digital marketing effort.

A Case Study

Do we incorporate digital tools into our strategies? Absolutely! However, we see them as an enhancement to a more strategic approach. For example, a local medical firm aimed to fill its appointment book with new clients within its first year. Their strategy involved hiring a B2B canvassing team dressed in company gear to go door-to-door within a 15-mile radius for a month, equipped only with brochures and a QR code.

What was the outcome? They provided free consultations for anyone who scanned the QR code over the next 90 days. Scanning the code not only captured potential clients' names in the doctor's CRM but also directed them to a straightforward landing page featuring a brief highlight video and a booking button with a promotional code. Each lead was then entered into an automated nurturing program that sent them thank-you messages, informative videos about what to expect, additional offers, and reminders for their upcoming consultations.

The result? The medical office was fully booked for three months and amassed thousands of interested individuals for newsletters and special promotions, paving the way for future customers. The key takeaway is that while the campaign utilized a landing page, a custom video, message marketing, and digital automation, these elements were integrated into a strategic framework rather than being standalone deliverables.

Sure, websites, SEO, and social presence are part of most holistic approaches, but the reality is that the digital landscape is saturated; everyone with a computer thinks they are a marketing guru, and every company that relies on typical strategies like trying to become an online influencer, only puts you in a crowded sea, where most strategies fall on deaf ears in a sea of sameness.

Our experience shows that combining traditional methods like canvassing, network marketing, and loyalty programs with thoughtfully crafted workflows and automated nurturing can lead to consistent sales and compounding growth for our clients.

Compounding Results: The Eighth Wonder of The World

Einstein said, “Compounding is the 8th wonder of the word.” When it comes to small businesses, it may be the single most significant factor in scaling success.

Consider this scenario: Would you prefer to receive a single payment of $100,000 from one client today, or would you opt for a system that generates sales, albeit with each transaction yielding just a penny? The catch is that every relationship has the potential to double its revenue through upselling and personal referrals.

To put it another way, one client might initially bring in just a penny, but with a solid sales strategy, that penny could grow into two. While two cents may seem insignificant, if you apply this approach consistently for 30 days, your total revenue could skyrocket to over 5 million dollars. Skeptical? Just do the math: one becomes two, two becomes four, and so on. Do this 30 times on a calculator and see how significant this principle is.

In practice, you might find that upselling every contact is not feasible, and referrals typically take a month or two to materialize however even if you manage to upsell just one client per month in 30 months—less than three years—you could establish a sales machine worth 5 million dollars. Imagine the impact of having such a powerful revenue-generating system in your business!

This is precisely why Next-Yes’s “REACH” program focuses on creating sales machines that automate referrals and upselling rather than merely concentrating on immediate sales.

The Rule of 7 Could Mean 80% More Revenue Over Time.

A five-year-old company and a one-year-old company with five years of experience differ greatly in their operational dynamics. The latter starts fresh each year, needing to earn every single sale, which makes its revenue patterns resemble those of a startup rather than a business with a solid five-year sales history.

Our extensive training, research, and experimentation have created our exclusive REACH program. This program is specifically designed to help local, mission-driven small businesses start strong with little digital effort and strategically compound sales year over year.

In our own company we recently rolled out our REACH program for new clients without relying on any digital marketing, websites, SEO, or social media. In just the first month, we generated over $39,000 in sales, and our growth continues as we empower our clients to replicate this success.

What’s even more advantageous is our understanding of the rule of 7, which we strategically utilize. While some prospects are ready to purchase immediately and others never will, most fall somewhere in between. They will eventually be ready to say yes but on their schedule. When that time comes, they will choose the brand they know, like, and trust. If you don’t have a nurturing plan in place, you essentially leave as much as 80% of future revenue on the table.

Our REACH program harnesses geo-targeting, digital automation, message marketing, and strategic nurturing to achieve this goal. This approach secures immediate sales and captures most potential customers who need more time to decide. Why would you not install an automated nurturing plan to potentially boost your revenue by as much as 80% over time?

R.E.A.C.H

“REACH”ing Your Revenue Dreams 

Having supported hundreds of entrepreneurs throughout the years, and being small business owners ourselves, we fully grasp the anxiety that comes with trying to boost revenue while you’d rather be focused on your customers.

Digital marketing can often feel like a maze, with disappointing returns as you switch from one strategy to another, each one promising to be the game-changer but rarely delivering. We understand this frustration, which is why we call ourselves the alternative marketing agency.

We’ve identified five essential components that, when implemented in the right order, can produce remarkable results with minimal effort. This realization inspired our REACH program. Let me break it down for you.

R - Realignment (Million-dollar Mousetrap)

The first step, referred to as "R," signifies realignment. Many marketing agencies overlook this crucial phase and jump straight into pitching their products. This oversight can be detrimental.

For us, the foundation of any successful sales strategy lies in crafting a thorough plan that defines your unique value proposition (UVP), irresistible offer (IO), and compelling call-to-action. During this initial phase, we delve into the demographics, geographics, and psychographics of your specific market, identifying their primary pain points and how your business distinctively addresses them.

This process helps us formulate your positioning strategy and pricing model. We then take this valuable information and reverse engineer it into a strategic workflow, effectively designing what we call, your “Million-dollar Mousetrap.”

E - Engagement Video

Our next step is to develop your “E,” or engagement video, or videos, which are crucial for maximizing the effectiveness of your message with your target market. We emphasize video over other online formats because it has been shown to enhance engagement by over 1200% compared to content without video. A remarkable 84% of buyers say that video influenced their decision to select one company over another. Furthermore, websites that feature video content convert visitors into customers 80% more effectively than those that do not, and companies that leverage video see their revenue increase by 49% compared to those that don’t.

Working with a marketing agency that lacks custom video solutions can place your company at a serious disadvantage.

A - Augmented marketing.

Augmented marketing is centered around enhancing your marketing strategy with digital tools such as sales-optimized websites, niche-targeted landing pages, and compelling social media strategies to increase speed and reach. While these digital resources will be incorporated as needed, they will support your strategic plan.

We typically start with a comprehensive audit of your existing digital assets to gauge their effectiveness and alignment. Then, based on your budget, we will make minimal initial changes as we realign your assets to your new ambitious goals, gradually enhancing your tools as your sales performance improves.

C - Customer Nurturing

Customer nurturing is at the heart of our approach. On the front end, we dedicate ourselves to capturing leads and engaging those who show interest but may not be fully prepared to take the next step. By applying the rule of 7 and harnessing the power of landing page automation and website optimization, we create a seamless experience. On the back end, we concentrate on enhancing the experience for our existing clients, which leads to increased upsells, steady recurring revenue, and valuable personal introductions. As I mentioned earlier, this captures the long-term compounding benefits of the REACH program and helps to capture as much as 80% more revenue in time.

H - Honors Program

To wrap things up, we implement an honors program. While it’s often called a referral program, we prefer to avoid that label as it suggests a focus on what customers can do for us. We aim to shift the spotlight onto how we can serve our customers better.

We want to honor our clients by building enough trust in our business that they feel inclined to provide us with valuable referrals. Turning each client into 2 or 3 is the final piece in creating a compounding sales machine. Incentivizing personal introductions from clients turns them into brand ambassadors, and the ROI far exceeds that of traditional ad spend, like paid ads or boosting Facebook posts.

Instead of pouring money into online advertising through Google or Facebook, we’d much rather invest that money back into our customers, rewarding them for their personal connections. Personally, I’d choose to support our clients over social media any day. How about you?

Snowball Marketing

In the Marine Corps, mission accomplishment is everything, and failure is simply not an option. Likewise, our clients often encounter tough sales challenges with very limited resources at their disposal, and for us failure is not on option.

Enter snowball marketing. Our REACH program is tailored to meet you right where you are, allowing you to begin with as little as $500. We also offer free resources for startups to help them get off the ground independently, along with the training needed to establish a self-funding initiative.

We consider every client we work with to be part of our family. Your achievements drive our own, and together we flourish. Just as a rising tide lifts all ships, as your revenue expands, we reinvest a portion of that growth into enhancing your sales framework. Each month, as your income increases, we redirect some of that new revenue to add crucial digital marketing components, including landing pages, better automation, SEO, and social media efforts. This is what we refer to as “snowball marketing.” Starting with a small investment and a tight budget, the program builds momentum and pays for itself, gaining size and speed as it rolls forward.

Everything To Gain

Motivated by a true desire to assist our community, we’ve designed strategies that fit any budget. If you find yourself without a budget, we suggest ordering our book, "Triple S: A 5-Step Formula for Scaling Your Small Business." For those with a small budget of $500 living in central, we invite you to book a free strategy session with our team. You’ll have an hour to explore your business and see firsthand how our REACH program can boost your bottom line.

Currently Next-Yes is offering a special offer If you schedule a free discovery call today, we’ll personally deliver a complimentary copy of our book along with a free workbook designed to kickstart your journey toward a million-dollar blueprint—no strings attached, whether we collaborate today or not.

We believe that by assisting you as a supportive friend and resource today, we’ll create the perfect opportunity to partner with you to achieve your revenue goals.  You have nothing to lose but maybe everything to gain!

Let’s talk soon.